If you sell your expertise (a course, coaching or workshops), an interactive AI lead magnet lets prospective customers trial what you teach before they buy. This guide covers what an interactive lead magnet is, how it works, and how to create your own, with a real example embedded below so you can try it yourself.
What is a lead magnet?
A lead magnet is a free resource that a business gives to prospective customers in exchange for their contact details, typically an email address.
The customer gets an immediate useful insight or tool, and the business can follow up over time to build the relationship and, eventually, introduce its products or services.
Common formats include:
- A PDF checklist or cheat sheet
- An ebook or in-depth guide
- A webinar recording or free email course
- A template or spreadsheet tool to copy and reuse
What is an interactive AI lead magnet?
Many new AI tools will offer to quickly create a traditional, static lead magnet for you: specify a topic and it will write the checklist or ebook in minutes. Fast to produce, but your competitors are undoubtedly doing the same, and your audience is quick to spot generic AI content. Audiences are increasingly sceptical and discerning. They want expert-quality content they can't get by asking ChatGPT themselves, and a lead magnet that looks churned out in five minutes can cost you more trust than adding a subscriber is worth.
An interactive AI lead magnet uses AI to personalise the learner experience. Instead of passively reading or watching, your audience can actively put their skills to the test (answer quiz questions, record a spoken response, practise a short exercise) and get your personalised guidance on their attempt. The feedback is specific to the skills they showed, and is all based on your expert content. This helps learners reach their personal aha moment on how you can help them specifically, and is much more memorable than a PDF left forgotten in their Downloads folder.
| Skill you teach | Traditional passive lead magnet example | Interactive AI lead magnet example |
|---|---|---|
| Sales | A PDF of "10 Cold-call Openers" | Your audience record their own cold-call opener and get your instant, personalised feedback and tips |
| Storytelling | A cheat sheet on "5 Story Structures that Hook any Audience" | Your audience tell a 60-second story from their own experience and get feedback on their specific structure, hook and delivery |
| Interviewing skills | A checklist of "The 20 Interview Questions you Must Prepare For" | Your audience answer a relevant, tricky interview question out loud and get your feedback on whether they followed the STAR technique |
| English grammar | A "Common Grammar Mistakes" PDF | Your audience tell you a story about their day, then get specific corrections on the grammar they actually used |
Try an example
Here's an example interactive lead magnet built with Rehearsable, using our audio prompt format, where learners record a spoken response to a prompt you define. Give it a try - you'll record your answer to the prompt below, then be asked for your details to reveal your feedback report.
Why create an interactive lead magnet?
Stop visitors scrolling past
An interactive experience stands out on your sales and marketing pages, catching attention and inviting visitors to pause and try it out. Curiosity about how they'll do is a stronger hook than another download button.
Help your audience see how you can help them
A PDF download describes your expertise in the abstract. An interactive lead magnet specifically applies your expertise to the person's own skills - they don't have to grapple with working out whether and how you can help them; they experience the value of your teaching first-hand.
Learn who you're talking to
A traditional static lead magnet is one-way: you offer some free insights to your audience. You learn little to nothing, except an email address. With an interactive lead magnet, you can start to get a deeper understanding of your audience: their skills, their challenges and goals, where they're struggling and need your support. Those insights can help you stand out from your competition by creating content and personalised messaging that speaks directly to your audience's needs.
Let learners try before they buy
If you teach skills that need practice, an interactive lead magnet is a real demo of what customers will learn when they sign up to the paid version. Prospective customers who've already felt the value of your expertise will be warmer, better-qualified leads for your follow-up funnel.
Where can you use an interactive lead magnet?
You can use an interactive lead magnet anywhere that allows embedding HTML snippets (which is most websites). It's a simple copy and paste to publish.
The best places are typically at the start or within your existing marketing funnel. A few ideas where interactive lead magnets work well:
- On your website landing and marketing pages, to introduce your frameworks to your audience and understand where they need support
- Inside a blog post, where readers can add their reflections or actively practise the concepts you teach (like the example earlier in this blog)
- Inside your course platform, as a free preview lesson so prospective learners can trial your training before buying, with full versions inside your paid course (see our guides to embedding in course and community platforms)
How can you create your own interactive AI lead magnet with Rehearsable?
You don't need to be technical or have AI expertise to create an interactive lead magnet with Rehearsable.
"I'm deeply non-technical and that has not been a problem. You just need to be able to put your own content, your own material, techniques into words." - Rehearsable customer
Start a free 14-day trial with $10 AI usage included. To get going quickly, upload your training materials, describe your desired lead magnet to the AI Design Assistant, and it will auto-generate a first version for you to customise.
The most important step is designing the feedback criteria. A lead magnet is often a prospect's first impression of you, so you'll teach the AI how to give your expert-level feedback and follow your tone of voice.
Finally, you can style the experience to match your branding, connect your CRM or email marketing tool, and embed it on your website or in your course.
We can also help you set up your first experience on a free 1-1 onboarding call. Book in time here, bring your content, and we'll build it together.
You can watch our full walkthrough of creating and publishing an interactive lead magnet, and sending new subscribers to Kit (formerly ConvertKit) in the video below: